A branding & blogging course for holistic biz owners who are tech-shabby
 

Want a kick-ass website, but don’t know where to start?

BELIEVE IT OR NOT, BUILDING
AND
 DECORATING YOUR
DIGITAL HOME CAN
BE EASY AND FUN!

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HANDS UP IF:

- You've already tried to figure out a website on your own, but you had no idea what you were doing (HTML what? What are plug-ins? Wordpress.com or Wordpress.org?), you didn’t know what to write on it and the entire experience ended with you curled up on the floor in tears, saying “screw it!” (or screaming directly at your computer screen)

- You feel like everything you want to teach and talk about has been done before by someone else who already has a gorgeous, shiny website where they’ve been blogging every. single. day for the past 2 years (how can you possibly keep up with that?! Answer: you don’t have to) 

- You already have a website, but it doesn’t feel like you at all, so you end up keeping your digi-baby in the corner instead of sharing it with the world (and showing everyone how kick-ass you are)


- You paid someone else to make a website for you, and now you have no idea how to maintain it. You don’t even know how to start a new blog post or make a sales page so people can actually pay you. Plus, you have to keep paying someone else every time you want to make even the teeniest change on your website, and it’s starting to add up! 

There IS an easier way! Introducing … 

THIS COURSE IS FOR YOU IF:

  • You want to start growing the online side of your biz that brings in potential clients and customers even while you sleep, so you can boost your profits and stop hustling so hard.
     
  • You wish that designing and building your own stunning website could be as easy as sending an e-mail (hint: it IS!).
     
  • You’re a total Type-A, git-R-done gal (or gent, I don’t discriminate) who wants to be able to do whatever you want, whenever you want on your own website, without waiting for someone else to do it ... or wait for their bill at the end. 
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HERE'S WHAT ONE LOVELY LADYBOSS SAID AFTER I HELPED HER WORK OUT SOME ISSUES ON HER WEBSITE:

 
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YOU JUMPED RIGHT IN AND BASICALLY KNEW EXACTLY WHAT I WAS LOOKING TO LEARN WITHOUT ANY UPFRONT INFORMATION. I THINK YOU SHOULD RECORD A WEBINAR THAT'S BASICALLY OUR SESSION, AND SELL IT. :)

Lindsay Hamm, doTERRA Diamond Leader


SO THAT'S EXACTLY WHAT I'VE DONE!
 

 

You can get started right now, with several options for the support you might want (or need):

 

I wANT DIY

  • self-study, so you can go at your own pace
  • lifetime access to the membership site
  • 7 modules that cover everything from branding you biz, building your website, and blogging for biz growth
  • BONUS: 4 super sweet bonuses (listed in course details below) to supercharge your biz results
  • BONUS: done-for-you Canva templates for both your Mood and Brand board 

$147 CDN
(plus applicable taxes)

I WANT SUPPORT

  • self-study, so you can go at your own pace
  • lifetime access to the membership site
  • 7 modules that cover everything from branding your biz, building your website, and blogging for biz growth
  • BONUS: 4 super sweet bonuses (listed in course details below) to supercharge your biz results
  • BONUS: done-for-you Canva templates for for both your Mood and Brand board 
  • BONUS: 25 done-for-you quote image templates to create engagement on your social media accounts
  • COMMUNITY: Access to live 24/7 group with other course members & Ashley

$227 CDN
(plus applicable taxes)

I WANT 1-1 HELP

*5 SPOTS ONLY*

  • self-study, so you can go at your own pace
  • lifetime access to the membership site
  • 7 modules that cover everything from branding you biz, building your website, and blogging for biz growth
  • BONUS: 4 super sweet bonuses (listed in course details below) to supercharge your biz results
  • BONUS: done-for-you Canva templates for for both your Mood and Brand board 
  • BONUS: 25 done-for-you quote image templates to create engagement on your social media accounts
  • COMMUNITY: Access to live 24/7 group with other course members & Ashley
  • ONE-ON-ONE: 3 hours with Ashley, spilt into 3, 1-hour blocks, to review 1) your branding and positioning, 2) your website copy, and 3) your design. Recording will be provided. *to be booked within 60 days from purchase of the course*

$697 CDN
(plus applicable taxes)

Need a payment plan? Click here to make 2 payments of $420 CDN.

 

Look, I know all about the problems you’re having with your website because I’ve been through them myself.

OVER THE PAST 8 YEARS AS A REGISTERED HOLISTIC NUTRITIONIST, I'VE HAD 3 DIFFERENT WEBSITES.

I started way back in 2008 with a website my hubby helped code from scratch that didn't even have a blog ... because I didn't yet know why a blog would be helpful for growing my biz.

 
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In 2011, I paid someone else $1,500 to set up a prettier website on Wordpress with lots of customizations plus a blog. I had no idea how to change anything, but I couldn’t afford to pay them any more money, so I figured out how to do lots of behind-the-scenes stuff on my own (thank god for Google and YouTube videos!).

However, when more people started looking at websites on their mobile phones, I realized that my website looked like shit on one because of the template that my hired designer chose, and couldn’t be updated without losing all the customizations that I had paid for! So, in 2014, I decided to do a major overhaul of my business and brand.

 

I spent $10,000 on a completely custom designed website, PLUS another $5,000 on a custom membership site for my 8-week online nutrition course.

 
 

It was beautiful, and I saw business growth like gangbusters …

BUT I LITERALLY COULDN'T CHANGE ANYTHING ON THOSE SITES WITHOUT SCREWING SOMETHING UP.

My only option was to keep paying the website developer $50+/hour to make changes (which was adding up to hundreds each month), and I needed to start paying off what I spent on it instead of spending more!

 
 

SO I DELETED IT.

I deleted my $10,000 website a mere 14 months after it went live.

It wasn’t user-friendly for me, I couldn’t make changes easily, and the direction of my business and how I made money had done a complete 180. I needed another solution.

 
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Enter SquareSpace. I discovered this drag-and-drop website builder that was as easy as attaching a PDF to an e-mail, and voila! I was in control again of my digi-home. I created a new brand and site in a matter of weeks that made other people say “I love your website! It’s so fun, and full of kick-ass information!!!”.

While it would be fabulous to pay someone else to do everything for you, sometimes your bank account (or, if you’re me, your Type-A attitude) makes you roll up your sleeves and DIY your way to your dream. 

From that moment on, I decided that no holistic practitioner, whether new or experienced, should have to pay thousands of dollars to someone else for a website (and marketing machine) that they don’t like and isn’t easy to use.

So, I’m here to hold your hand and teach you ALL my secrets for a beautiful brand and digital home that you’re proud to show off, feels exactly like you, and that helps you grow your biz profits. 

Everything from envisioning your dream client, to picking the designs and colours, to building your site ... it's all here.

HERE'S EXACTLY WHAT'S INCLUDED IN

 
 
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  • The first step you need to take before you do ANYTHING else on your website or in your business
  • How to figure out if your dream clients will actually pay for what you’re offering
  • How to get inside your clients head so that they’ll read everything on your site and say “wow, this girl totally gets me! How can I pay her?"
  • How to catch new visitors' attention in 10 seconds when they visit your website

  • Exact exercises to narrow down what you want your website to look and feel like
  • How to make sure that your website will make your ideal client say “wow!"
  • Step-by-step videos to create your logo, pick your colours, and choose the best fonts for your business and brand with free software
  • How to get matchy-matchy with all your social media accounts and your website
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  • A complete visual walkthrough of Squarespace, where we’ll be designing your digital home
  • How to pick the most affordable package that will fit your biz needs
  • How to make your website look totally profesh with your own domain
  • Connecting your e-mail to your domain, so you can have a custom address like yourname@yourname.com
  • Setting up your marketing basics, so your ideal clients can share your soon-to-be made kick-ass content with all their friends 

  • How to start creating and writing the content for all the pages on your website that instantly connects with your ideal clients
  • Effectively designing the guaranteed 2nd most visited page on your website
  • Connecting your social media to your website so that it shows your latest posts
  • Creating professional looking fillable forms that pop-up on your site, so that you don’t clutter your pages with distracting info

  • Set up a stylish online store right in your website
  • Connect affordable merchant services so money gets deposited directly into your bank account
  • Secrets to designing sales pages that generate real income
  • How to set up digital products that are automatically delivered to the customer after they pay
  • Connecting your online calendar and intake forms for new clients

  • Plan your entire year of blog posts in 30 minutes or less
  • Optimizing your blog posts so they capture new e-mails and grow your list
  • Creating eye-catching blog post graphics to share on social media
  • How to write authentic and content-rich blog posts that attract paying clients to your website like bees to honey
  • Seamlessly incorporate sales pitches naturally into blog posts without feeling icky

  • How to set up the easiest e-mail marketing software that will get past the most spam filters
  • How to get brand new e-mail subscribers to trust and buy from you within a week after they join your e-mail list
  • The fastest way to turn a blog post into a newsletter
  • How to figure out if your ideal clients are interested in new products or services BEFORE you spend hours developing them
  • How to change your blogging and e-mail strategy when launching a new product or service

PLUS THESE SUPER SWEET BONUSES:

1. CASE STUDIES:
Behind-the-scenes design and branding breakdown of 2 holistic businesses (including mine)

2. WEBSITE COPY TEMPLATES:
Done-for-you resources for your about page, join my newsletter page, sales page + others, where you can plug in your info and are off to the races

3. GROW YOUR E-MAIL LIST SECRETS:
Blog post strategies to boost the number of ideal clients signing up to your e-mail list by 30% or more

4. WEBSITE CUSTOMIZATIONS:
Custom code secrets (plus videos of exactly where to use them) for read more buttons, coloured text boxes (with or without borders), and full width coloured sections and pictures

5. SOCIAL MEDIA TEMPLATES
*only for Deluxe and VIP upgrade*:

25 done-for-you quote templates, that you can customize with your brand colours and fonts, to use on all your social media accounts to create engagement and clicks to your website

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YOU EMPOWERED ME WITH WHAT I NEEDED TO BE ABLE TO GO AWAY AND DO THIS BY MYSELF WITHOUT HAND HOLDING. YOU'RE DELIGHTFUL AND KNOW YOUR SHIT. PERIOD.

THE MOST IMPORTANT PART THAT PEOPLE SHOULD KNOW ABOUT WORKING WITH YOU IS THAT YOU'RE THERE TO GET THE JOB DONE, NOT WAFFLE ON. YOU'RE ABOUT RESULTS.

Alice Abba, doTERRA Gold Leader

I'VE ALREADY BEEN ABLE TO GET A PROPER FORM OF QUESTIONS OUT TO THE TEAM THAT I HAVE CALLS BOOKED WITH. I KNOW I'LL CONTINUE TO BE ABLE TO BROADEN MY ONLINE PRESENCE!

I WILL DEFINITELY RECOMMEND YOU, BECAUSE I KNOW MANY ON MY TEAM DON'T HAVE THE TIME OR KNOW HOW CURRENTLY TO GET A WEBSITE TOGETHER.

Susan Bursic, doTERRA Diamond Leader


 

Ready to get started?
You can join at 3 different levels:

 

I wANT DIY

  • self-study, so you can go at your own pace
  • lifetime access to the membership site
  • 7 modules that cover everything from branding you biz, building your website, and blogging for biz growth
  • BONUS: 4 super sweet bonuses (listed in course details below) to supercharge your biz results
  • BONUS: done-for-you Canva templates for both your Mood and Brand board 

$147 CDN
(plus applicable taxes)

I WANT SUPPORT

  • self-study, so you can go at your own pace
  • lifetime access to the membership site
  • 7 modules that cover everything from branding your biz, building your website, and blogging for biz growth
  • BONUS: 4 super sweet bonuses (listed in course details below) to supercharge your biz results
  • BONUS: done-for-you Canva templates for for both your Mood and Brand board 
  • BONUS: 25 done-for-you quote image templates to create engagement on your social media accounts
  • COMMUNITY: Access to live 24/7 group with other course members & Ashley

$227 CDN
(plus applicable taxes)

I WANT 1-1 HELP

*5 SPOTS ONLY*

  • self-study, so you can go at your own pace
  • lifetime access to the membership site
  • 7 modules that cover everything from branding you biz, building your website, and blogging for biz growth
  • BONUS: 4 super sweet bonuses (listed in course details below) to supercharge your biz results
  • BONUS: done-for-you Canva templates for for both your Mood and Brand board 
  • BONUS: 25 done-for-you quote image templates to create engagement on your social media accounts
  • COMMUNITY: Access to live 24/7 group with other course members & Ashley
  • ONE-ON-ONE: 3 hours with Ashley, spilt into 3, 1-hour blocks, to review 1) your branding and positioning, 2) your website copy, and 3) your design. Recording will be provided. *to be booked within 60 days from purchase of the course*

$697 CDN
(plus applicable taxes)

Need a payment plan? Click here to make 2 payments of $420 CDN.

FAQ's

HOW IS THE COURSE DELIVERED?

The course is delivered on its own membership site that you can log into anytime. Each module is broken down into individual lessons, and each lesson has a video accompanying it. The videos are either a slideshow presentation with examples (most of Modules 1, 2, 6, and 7) OR videos showing you the back end of SquareSpace (all of Modules 3, 4, and 5). If there are handouts, they will be provided as PDF’s that you can download.

WHAT TYPES OF SERVICES DO I NEED TO PURCHASE TO COMPLETE THIS COURSE?

I will show you how to build your website using the SquareSpace platform. There are many different financial levels you can join at, depending on your business needs, starting from $9 U.S. per month. There is a 30-day free trial with SquareSpace that you can use when you first start designing your website. For the design side, we will be using Canva, which is another online based platform. If you use the built-in fonts from Canva, this will be a free program for you. If you choose to use custom fonts, you will have to pay $10 U.S/month to upgrade (but this is well worth it, in my opinion). You are responsible for purchasing all services needed to complete this course.

HOW LONG UNTIL MY NEW WEBSITE IS UP AND RUNNING?

This totally depends on how much time you have to put into the course, and how much of a perfectionist you are. However, you should be able to develop your new brand and get something that you'd be proud of sharing publicly within 30 days of purchasing Brand, Build, Blog.

I'M CONSIDERING THE VIP OPTION, HOW DO WE MEET FOR OUR 1-1 SESSIONS?

Our time together will be spent on an online platform called Zoom. This is a free platform that you can download on any device you have. I will record our session and provide it to you at a link, which you can watch at anytime.

IS THERE A REFUND POLICY?

Yes, there is a 30-day, money back guarantee. If you reach out to me to let me know that this course isn’t working for you, you’ll get a full refund. In order to complete the refund, you’ll have to show me that you have completed all exercises from Modules 1, 2, and 3.

During this course, I show you step-by-step and with examples how to do everything you need to do to brand yourself and build your website. I literally show you exactly where to click, what to fill in, and how to change everything. If you are able to play a video, move your mouse, and type, then you have all the tools that you need to complete this course. 

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DISCLAIMER:

Just by purchasing this course, your brand spanking new gorgeous website won't materialize out of thin air. You have to put the work into dreaming up and creating your new brand and ideal clients. I have developed all the exercises in this course after branding, designing, and developing multiple wellness brands, including the one you're looking at now. These exercises don't include anything fancy (I'm self-taught, after all!), but you have to actually do the work.

Your results may vary depending on your tastes, eye for design, and speed of picking up new technology skills (no matter how basic). I've taken every effort to accurately represent the typical results.

I'm here to support you as much as I can, but you have to show up to the party first! I'm a totally self-taught designer and web builder, so if I can do it, you can, too! Isn't technology amazing these days?